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BCG Matrix - E3 Strategic Management from Learn CIMA

  1. The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrixBoston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.
  2. Growth–share matrix - Wikipedia, the free encyclopedia–share_matrix

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